TicketSwap introduces ‘Social Features’: a unique in-app community for discovering events together

Amsterdam, 02 December 2025 – The experience surrounding a concert, festival, or show doesn’t begin when the event starts. Long before that, when buying a ticket and making plans, friends already share their excitement and preparations. With the recently introduced Social Features, TicketSwap now brings all that anticipation together in one place. Users can easily see which events their friends are attending, connect with other visitors, and discover artists and events together. This creates a social network of fans gearing up for the same events. With Social Features, TicketSwap evolves from a resale platform into a community-driven discovery experience, making finding and buying tickets more personal, social, and dynamic.

Inspired by the enthusiasm of others

Many generations – especially Gen Z – are influenced by the people around them when deciding on their next concert, festival, or show, according to recent research by TicketSwap*:

• For nearly four out of five Gen Z’ers, the presence of friends plays a role in deciding whether to buy a ticket.
• For half of Gen Z, 42% of Millennials, and 32% of Boomers, seeing that friends or others are going is even the main reason to buy a last-minute ticket.
• Nearly 40% of Gen Z get the idea to purchase a ticket because of an Instagram post from a friend or acquaintance. For posts from influencers, that percentage is only 18%. This highlights the significant role social connections play when choosing which event to attend next.

Jan van Casteren, CEO of TicketSwap, says:

"People rarely attend events alone, and they are increasingly inspired and motivated by their social circles to buy tickets. There’s a natural social dynamic that we can strengthen on our platform. At the moment, there is no good online environment in the Netherlands where friends, family, and colleagues can discover new must-sees and must-dos together. With our millions of users and thousands of connected events, TicketSwap has a unique advantage: Social Features allows us to offer an in-app fan experience in a way no other platform can match."

More fun by looking forward together

Users can now create their own profile within the TicketSwap app. They get immediate insight into their own (upcoming) events and those of the friends they follow. They can see which artists they have marked as favourites, which future events they show interest in, and which concerts, festivals, and shows they have attended in the past. This allows friends – along with other fans – to connect before the event and share their plans, excitement, and anticipation.

Additionally, the Explore Feed provides a real-time overview of updates from followed friends and artists, plus personalised follow suggestions.

For organisers: greater reach and faster sales

With Social Features, TicketSwap is not only focusing on fans but also on organisers. Thanks to a growing and more engaged user base, events are discovered more quickly by the right audience. And now that organisers can offer their primary tickets directly through TicketSwap, the platform acts as a powerful additional sales channel. This allows them to reach fans more directly and increases the likelihood of faster sellouts.